Enhancing User Navigation Using Web Transformation

  Madhuri B. Aswale,  Prof. Balasaheb B. Gite

There are billions of internet users worldwide. This increase in the use of internet leads the researcher, service provider to use this source of information. Discovery of required information in a website is a difficult task. Difficulty in user navigation has long been a challenge because while creating website web developers understanding regarding the structure of website can be different from that of user’s preferences. Such circumstances results in difficulty to find desired information on website. However, the measure of website effectiveness should be the satisfaction of the users rather than that of the developers. Various methods have been proposed to improve navigation using users usage data to reorganise the structure but results are not effective. It is important to improve the navigation of website because they are mostly use for collecting information and for business purpose also, there is a need to improve the efficiency and the performance of a website. In this paper, we propose an optimal solution to improving the navigation of website also to find the user target accurately. Our approach presents web mining methods and techniques for the evaluation of systems in order to improve the efficiency of web site. For improvement here two algorithms are used k-means clustering algorithm to perform clustering Apriori algorithm to find frequent traversal path of user. Our aim is to enhance the functionality of website with small changes in website structure.

Keywords- Data Mining; Web mining; Website Design; Web Personalization; Web Transformation.

Unique Identification Number - IJEDR1503014
Page Number(s) -
Pubished in - Volume 3 | Issue 3 | July 2015
DOI (Digital Object Identifier) -   
Publisher - IJEDR (ISSN - 2321-9939)

  Madhuri B. Aswale,  Prof. Balasaheb B. Gite,   "Enhancing User Navigation Using Web Transformation", International Journal of Engineering Development and Research (IJEDR), ISSN:2321-9939, Volume.3, Issue 3, pp., July 2015, Available at :http://www.ijedr.org/papers/IJEDR1503014.pdf