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Paper Title
A literature review on bullwhip effect in supply chain
  Rahul K. Parmar,  Alpesh M. Patel

The Bullwhip Effect is a major problem in supplier and forecast driven industries. Information distorted in one end of supply chain creates larger variations and inefficiencies at upper stage of supply chain. If Customer demand is slightly fluctuated then Supplier Demand is highly fluctuated compared to Customer Demand means variability of orders increases as move up in the supply chain from Customer to Manufacturer to Supplier. Optimal ordering policies, Information sharing strategy, choosing proper forecasting method can reduce bullwhip effect.

Keywords- Bullwhip effect, Demand fluctuation, Supply chain management
Publication Details
Unique Identification Number - IJEDR1602130
Page Number(s) - 739-745
Pubished in - Volume 4 | Issue 2 | May 2016
DOI (Digital Object Identifier) -   
Publisher - IJEDR (ISSN - 2321-9939)
Cite this Article
  Rahul K. Parmar,  Alpesh M. Patel,   "A literature review on bullwhip effect in supply chain", International Journal of Engineering Development and Research (IJEDR), ISSN:2321-9939, Volume.4, Issue 2, pp.739-745, May 2016, Available at :http://www.ijedr.org/papers/IJEDR1602130.pdf
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