Effects of Promotion on Customer Awareness Towards Handloom Products of Aurangabad Districts of Maharashtra

  Dr. Veena R. Humbe,  Dr. Pallavi M. Bhalerao

Handloom products are one of the old and traditional products, through which millions of rural artisans in our country can make their livelihood. Handloom is well known with their quality artisan work, etc. In recent days power loom industries are developing fastly. The customers are finding it difficult to differentiate handloom products from power loom products. In this context, the present study is an effort to analyze the effects of promotion mix on customer awareness towards handloom products and suggest new promotion strategies which influence the buying behaviour of handloom customers. The present study has been conducted in Aurangabad district of Maharashtra. The data required for the present study has been collected from primary source. For this study 200 respondents from the Aurangabad District were contacted for administering the questionnaire. The analysis is based on questionnaire and the conclusion is drawn on the basis of findings.

Keywords- Handloom products, customer awareness, customer satisfaction, promotional strategies.

Unique Identification Number - IJEDR1902061
Page Number(s) - 317-321
Pubished in - Volume 7 | Issue 2 | May 2019
DOI (Digital Object Identifier) -   
Publisher - IJEDR (ISSN - 2321-9939)

  Dr. Veena R. Humbe,  Dr. Pallavi M. Bhalerao,   "Effects of Promotion on Customer Awareness Towards Handloom Products of Aurangabad Districts of Maharashtra", International Journal of Engineering Development and Research (IJEDR), ISSN:2321-9939, Volume.7, Issue 2, pp.317-321, May 2019, Available at :http://www.ijedr.org/papers/IJEDR1902061.pdf