Women retail entrepreneurs in Kerala with special reference to textile industry

  Megha Raju,  Dr Daisy c Kappen

a woman’s role in society has far transcended that of a homemaker; she is now a primary decision maker, able and skilled worker. In a country riddled with gender stereotypes, here is a look at women entrepreneurs who are making a difference in the fashion retail sector and are crucial in building successful businesses. Contemporarily less research has been conducted in rural and semi urban areas on women entrepreneurs’ motivational factors. This study explains the various schemes for the development and promotion of women entrepreneurs in India. A woman is involved in entrepreneurship across the globe and India occupies the second position among the 22 countries where 14.1 percent of women have ventured into entrepreneurship. With increasing importance given to research on women entrepreneurs, this study is focused to analyze the business opportunities for women entrepreneurs operating micro, small and medium scale textile enterprises and how the government creates awareness among women entrepreneurs, encourages them to invest in textiles and technical textile sector.

Keywords- women entrepreneurs ,textile industry, opportunity

Unique Identification Number - IJEDR1903039
Page Number(s) - 224-226
Pubished in - Volume 7 | Issue 3 | July 2019
DOI (Digital Object Identifier) -   
Publisher - IJEDR (ISSN - 2321-9939)

  Megha Raju,  Dr Daisy c Kappen,   "Women retail entrepreneurs in Kerala with special reference to textile industry", International Journal of Engineering Development and Research (IJEDR), ISSN:2321-9939, Volume.7, Issue 3, pp.224-226, July 2019, Available at :http://www.ijedr.org/papers/IJEDR1903039.pdf