NeuroMarketing Technology - In Choosing The Product And Its Benefits

  V. Gayathri,  K. Sujitha

This paper deals with the use of neuro-marketing technology in the marketing field. It deals with the history of neuro-marketing ie., how it arises in the market what are the practical implications of the neuro-marketing, then concept, process, tools and techniques of neuro-marketing. Then some of the examples have been given for the better and deep understanding the concepts of neuro-marketing technology. Then t briefly describes that how consumers show their feelings, emotions from their conscious mind when respond to a particular product or ad. It shows what are all type of tools have been used in this technology. Neuro-marketing technology have been applied in various marketing related field. Then the study found that the neuro-marketing technology n combine with the neuro-marketing technology producing a relevant response to a particular product.

Keywords- Neuro-marketing- Technologies, FMEG, EEG, MEG – Understanding Consumer behavior – Using neuro-science methodology.

Unique Identification Number - IJEDR1903151
Page Number(s) - 885-891
Pubished in - Volume 7 | Issue 3 | September 2019
DOI (Digital Object Identifier) -    http://doi.one/10.1729/Journal.22728
Publisher - IJEDR (ISSN - 2321-9939)

  V. Gayathri,  K. Sujitha,   "NeuroMarketing Technology - In Choosing The Product And Its Benefits", International Journal of Engineering Development and Research (IJEDR), ISSN:2321-9939, Volume.7, Issue 3, pp.885-891, September 2019, Available at :http://www.ijedr.org/papers/IJEDR1903151.pdf