This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
||||||||
|
Paper Details
Paper Title
A Study On Factors Influencing The Buying Behaviour Of College Going Girls Regarding Cosmetics
Authors
Dr. P. Jafarulla
Abstract
Consumer behaviour is seen to involve a mental decision process as well as physical activity. The actual act of purchase is just one stage in a series of mental and physical activities that occur during a period of time. Some of these activities precede the actual buying, while others follow it. However, since all are capable of influencing the purchase, they have to be considered as part of the purchase decision process. It necessitates study of cultural, social, personal and psychological factors involved.
Keywords- cosmetics, buying behaviour, advertising
Publication Details
Unique Identification Number - IJEDR1904030Page Number(s) - 167-170Pubished in - Volume 7 | Issue 4 | October 2019DOI (Digital Object Identifier) - Publisher - IJEDR (ISSN - 2321-9939)
Cite this Article
Dr. P. Jafarulla, "A Study On Factors Influencing The Buying Behaviour Of College Going Girls Regarding Cosmetics", International Journal of Engineering Development and Research (IJEDR), ISSN:2321-9939, Volume.7, Issue 4, pp.167-170, October 2019, Available at :http://www.ijedr.org/papers/IJEDR1904030.pdf
Article Preview
|
|
||||||
|
|
||||||||
