The Influence of Crowdfunding Financing Models on Creative Industries in the City of Bandung - Indonesia

  Rivani Rivani,  Muhamad Rizal,  Rudi Darwis

The development of the creative industry in the city of Bandung Indonesia is very good, although there are several obstacles, one of which is the financing aspect. The majority of creative industry players in the city of Bandung use personal funds for their business development. This study aims to determine the correlation between crowdfunding models on the performance of the creative industries in the city of Bandung. The research method used is quantitative with a simple linear regression analysis and t-test as a hypothesis test. The sample of this research is 236 creative industry practitioners in Bandung taken by snowball sampling. Through the hypothetical test it was concluded that the crowdfunding financing model did not significantly influence the performance of the creative industry in Bandung.

Keywords- Crowdfunding, Creative Industries

Unique Identification Number - IJEDR1904109
Page Number(s) - 652-657
Pubished in - Volume 7 | Issue 4 | December 2019
DOI (Digital Object Identifier) -   
Publisher - IJEDR (ISSN - 2321-9939)

  Rivani Rivani,  Muhamad Rizal,  Rudi Darwis,   "The Influence of Crowdfunding Financing Models on Creative Industries in the City of Bandung - Indonesia", International Journal of Engineering Development and Research (IJEDR), ISSN:2321-9939, Volume.7, Issue 4, pp.652-657, December 2019, Available at :http://www.ijedr.org/papers/IJEDR1904109.pdf