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ISSN: 2321-9939 | ESTD Year: 2013

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Paper Title
A study on consumer buying behavior towards packed water bottle at Dharti water pvt. Ltd.
  Lisha Patel,  Prinsa Patel

The objective of the study was to analyze the factor that influences consumers to purchase packed water bottle. The survey research design was employed; study was carried out with a sample of general people. A questionnaire was used as the data collection method, all questions were structure and close ended. The sample size of hundred (100) bottled water consumers responded the questionnaires. Data was analyzed using frequency distribution (percentage), and T- test (one-sample t test). The results show that there is a significant positive analysis of each customer buying behavior aspect of consumption. The study concludes that quality is the most important factor influencing the consumer to go for a particular brand of water bottled.

Keywords- Buying Behavior, Influences, Consumption.
Publication Details
Unique Identification Number - IJEDR2002016
Page Number(s) - 73-83
Pubished in - Volume 8 | Issue 2 | June 2020
DOI (Digital Object Identifier) -   
Publisher - IJEDR (ISSN - 2321-9939)
Cite this Article
  Lisha Patel,  Prinsa Patel,   "A study on consumer buying behavior towards packed water bottle at Dharti water pvt. Ltd.", International Journal of Engineering Development and Research (IJEDR), ISSN:2321-9939, Volume.8, Issue 2, pp.73-83, June 2020, Available at :http://www.ijedr.org/papers/IJEDR2002016.pdf
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