A Study on Consumer Perception towards TATA Nexon Car In Bardoli City

  Nainesh Patel,  Prinsa Patel

A consumer’s perception of a product or service offered may differ from what the producer or marketer had intended to offer. This is neither helpful nor favorable for both the parties in today’s competitive environment. Also, it is likely to have more serious result in seeking consumer attention as today’s consumers have greater exposure to the minute, diverse and extensive information The objective of the research aims to understand the perception of consumers towards the Tata Nexon and even aims to understand the likeability of the Tata Nexon in the market. This report also contains some research to find out the interests of consumers towards the Tata Nexon car. This report also has the Data analysis with different Tests used. The research methodology also has been done through the data collection method. Primary source of data have been used by survey that was been filled up by customers.

Keywords- attention,exposure,methodology,likeability

Unique Identification Number - IJEDR2002017
Page Number(s) - 84-93
Pubished in - Volume 8 | Issue 2 | June 2020
DOI (Digital Object Identifier) -   
Publisher - IJEDR (ISSN - 2321-9939)

  Nainesh Patel,  Prinsa Patel,   "A Study on Consumer Perception towards TATA Nexon Car In Bardoli City", International Journal of Engineering Development and Research (IJEDR), ISSN:2321-9939, Volume.8, Issue 2, pp.84-93, June 2020, Available at :http://www.ijedr.org/papers/IJEDR2002017.pdf