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INTERNATIONAL JOURNAL OF ENGINEERING DEVELOPMENT AND RESEARCH
(International Peer Reviewed,Refereed, Indexed, Citation Open Access Journal)
ISSN: 2321-9939 | ESTD Year: 2013

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Paper Title
A Study on Consumer buying behaviour of towards diamond Jewellery at Surat regional
Authors
  Sagar Vekariya,  Dr. Taral Patel

Abstract
Consumer buying behaviour is the sum total of a consumer's attitudes, preferences, intentions, and decisions regarding the consumer's behaviour in the marketplace when purchasing a product or service. Understanding consumer behaviour can help you be more effective at marketing, design, product development, and every other initiative that impacts your customers. In this research mainly focused on to analysing the buying behavior of consumer of Surat towards purchase of diamonds. The research made use of primary data, which was collected using structured questionnaire. The sample population taken from different directional zones of Surat. In this research Chi-square and Cross tabulation techniques are used for data analysing.

Keywords- Behaviour, jewellery, preference, consumers
Publication Details
Unique Identification Number - IJEDR2002053
Page Number(s) - 314-317
Pubished in - Volume 8 | Issue 2 | April 2020
DOI (Digital Object Identifier) -   
Publisher - IJEDR (ISSN - 2321-9939)
Cite this Article
  Sagar Vekariya,  Dr. Taral Patel,   "A Study on Consumer buying behaviour of towards diamond Jewellery at Surat regional", International Journal of Engineering Development and Research (IJEDR), ISSN:2321-9939, Volume.8, Issue 2, pp.314-317, April 2020, Available at :http://www.ijedr.org/papers/IJEDR2002053.pdf
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