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INTERNATIONAL JOURNAL OF ENGINEERING DEVELOPMENT AND RESEARCH
(International Peer Reviewed,Refereed, Indexed, Citation Open Access Journal)
ISSN: 2321-9939 | ESTD Year: 2013

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Paper Details
Paper Title
Analysis of Sales Promotion Effects on Household Purchase Behavior
Authors
  Dr. Lalita Mishra

Abstract
This is that research study which is based on sales promotion activity basically it is used by the different industry and firm which are dealing with people of the organization. Which is impact the purchase behaviour of household these are a research which is conduct in the organization and achieve the objective of the research? The experience and opinion of the company has been given a difference reference which is collected through the questionnaire, and through the interview. The outcome of the research study company is actually doing that work through company can increase the sale of the industry, and sometimes it is make the plan and strategy for growth of itself. Actually company can learn from the organization it’s consistence different kinds of finding which are based different kind of literature review impact to further research for the organization and in additional in the research has a some important point through which they improve and extend to itself. And it optimises their learning process which is with sales and promotional activity of the company. It is made by the company. It is use for interfacing to the people. And it has available some other new features to enhance the purchasing power of the people.

Keywords- sales and promotion, purchasing power of the household, organisation relationship, customer relationship management, partner relationship management, etc
Publication Details
Unique Identification Number - IJEDR2101029
Page Number(s) - 214-224
Pubished in - Volume 9 | Issue 1 | January 2021
DOI (Digital Object Identifier) -   
Publisher - IJEDR (ISSN - 2321-9939)
Cite this Article
  Dr. Lalita Mishra,   "Analysis of Sales Promotion Effects on Household Purchase Behavior", International Journal of Engineering Development and Research (IJEDR), ISSN:2321-9939, Volume.9, Issue 1, pp.214-224, January 2021, Available at :http://www.ijedr.org/papers/IJEDR2101029.pdf
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