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INTERNATIONAL JOURNAL OF ENGINEERING DEVELOPMENT AND RESEARCH
(International Peer Reviewed,Refereed, Indexed, Citation Open Access Journal)
ISSN: 2321-9939 | ESTD Year: 2013

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Paper Title
Why Forever 21, a fast fashion leader filled for bankruptcy
Authors
  Neha Mulchandani

Abstract
During the last decade, fast fashion has emerged significantly in the clothing industry. The concept of fast fashion was originated in the U.S. Fast Fashion refers to designs that move quickly from the runway to stores to get the latest trends. This article takes into account the history of the US fast fashion catalyst and apparel retailer Forever 21 and the path its recent downfall.

Keywords- Fast fashion, Forever 21, Bankruptcy, consumer trends, labour laws, copyright infringement
Publication Details
Unique Identification Number - IJEDR2102015
Page Number(s) - 93-102
Pubished in - Volume 9 | Issue 2 | May 2021
DOI (Digital Object Identifier) -    http://doi.one/10.1729/Journal.26970
Publisher - IJEDR (ISSN - 2321-9939)
Cite this Article
  Neha Mulchandani,   "Why Forever 21, a fast fashion leader filled for bankruptcy", International Journal of Engineering Development and Research (IJEDR), ISSN:2321-9939, Volume.9, Issue 2, pp.93-102, May 2021, Available at :http://www.ijedr.org/papers/IJEDR2102015.pdf
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