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Paper Details
Paper Title
Why Forever 21, a fast fashion leader filled for bankruptcy
Authors
  Neha Mulchandani
Abstract
During the last decade, fast fashion has emerged significantly in the clothing industry. The concept of fast fashion was originated in the U.S. Fast Fashion refers to designs that move quickly from the runway to stores to get the latest trends. This article takes into account the history of the US fast fashion catalyst and apparel retailer Forever 21 and the path its recent downfall.
Keywords- Fast fashion, Forever 21, Bankruptcy, consumer trends, labour laws, copyright infringement
Publication Details
Unique Identification Number - IJEDR2102015Page Number(s) - 93-102Pubished in - Volume 9 | Issue 2 | May 2021DOI (Digital Object Identifier) -    http://doi.one/10.1729/Journal.26970Publisher - IJEDR (ISSN - 2321-9939)
Cite this Article
  Neha Mulchandani,   "Why Forever 21, a fast fashion leader filled for bankruptcy", International Journal of Engineering Development and Research (IJEDR), ISSN:2321-9939, Volume.9, Issue 2, pp.93-102, May 2021, Available at :http://www.ijedr.org/papers/IJEDR2102015.pdf
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