Exploring the use of an IVR service to increase financial literacy levels in rural Indians

  Vedant Sagar

The pandemic has worsened India’s poverty crisis. Over 210 million Indians have re-entered poverty since the pandemic began. Meanwhile, market regulator SEBI says that less than 1 per cent of rural households in India are investors in stock markets. The poor representation of rural Indians in the Indian stock markets is troubling for multiple reasons. This research paper proposes the creation of an IVR service, Project Tijoree, which allows rural Indians to receive important financial education in their language. I deployed the platform in both rural and urban India, and our participants reported significantly higher levels of financial literacy, post the program. I make the case for using an IVR service like Project Tijoree, to improve financial literacy levels in rural India, and thus, enabling rural Indians to make financially sound choices.

Keywords- financial security, financial literacy, education, IVR technology

Unique Identification Number - IJEDR2104022
Page Number(s) - 118-122
Pubished in - Volume 9 | Issue 4 | December 2021
DOI (Digital Object Identifier) -   
Publisher - IJEDR (ISSN - 2321-9939)

  Vedant Sagar,   "Exploring the use of an IVR service to increase financial literacy levels in rural Indians", International Journal of Engineering Development and Research (IJEDR), ISSN:2321-9939, Volume.9, Issue 4, pp.118-122, December 2021, Available at :http://www.ijedr.org/papers/IJEDR2104022.pdf