A Study on the Role of Sentiment Analysis on buying behavior of customer in E-commerce Websites

  Smruti Smaraki Sarangi,  Awantika Singh,  Gyanendra Singha

In today’s era of growing digital technology, different e-commerce websites compete with each other by providing new products and adopting various strategies to attract customers, because customers are the main asset of any business organization, specifically the e-commerce sites. To attract customers and making them by the goods, organizations try to understand the preferences and analyze the buying behavior of customers. Considering the above fact, this paper focuses on the strategies of organization to attract the consumers by gathering the information about customer, past purchase history and analyze the customer’s behavior towards the purchase of products using sentiment analysis.

Keywords- E-commerce, Customer behavior, Sentiment analysis, Organization strategies.

Unique Identification Number - IJEDR2001021
Page Number(s) - 107-112
Pubished in - Volume 8 | Issue 1 | January 2020
DOI (Digital Object Identifier) -   
Publisher - IJEDR (ISSN - 2321-9939)

  Smruti Smaraki Sarangi,  Awantika Singh,  Gyanendra Singha,   "A Study on the Role of Sentiment Analysis on buying behavior of customer in E-commerce Websites", International Journal of Engineering Development and Research (IJEDR), ISSN:2321-9939, Volume.8, Issue 1, pp.107-112, January 2020, Available at :http://www.ijedr.org/papers/IJEDR2001021.pdf