Gaining Advantages using Web Analytics : A case study on Ryanair

  Suchita Rawool,  Amit Boke,  Geocy Shejy

In this fast growing world where every person is reliable on internet for his/her important work, the website owners also have a huge task on their side to attract more and more users for their website to gain profit and compete other companies while maintaining a good profile in the internet market .They need to analyze what the user looking for, whether he can easily use the website, what pages is he surfing the most, etc. Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic changes to a website after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.

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Unique Identification Number - IJEDR1502200
Page Number(s) - 1210-1215
Pubished in - Volume 3 | Issue 2 | May 2015
DOI (Digital Object Identifier) -   
Publisher - IJEDR (ISSN - 2321-9939)

  Suchita Rawool,  Amit Boke,  Geocy Shejy,   "Gaining Advantages using Web Analytics : A case study on Ryanair", International Journal of Engineering Development and Research (IJEDR), ISSN:2321-9939, Volume.3, Issue 2, pp.1210-1215, May 2015, Available at :http://www.ijedr.org/papers/IJEDR1502200.pdf