Checklist – A Scepter In E-Tailing Business Dynamics

  B. Upendra Rao,  V. Krishna Mohan

Electronic Retailing with all its apparent conventionalities and merits is preponderant across the globe and gathering a widespread momentum in India. In the backdrop of the faster Internet and mobile penetration, technological impact and ever changing trends in India the e-tailing business is galloping to reach the dizzy heights. On the other side, it is failing to make a dent in terms of growth comparable to that of China and USA despite the availability of requisite resources. The research paper aims at exploring the causalities and factors impeding such phenomenon. An extensive study has been made analyzing the present e-tailing scenario in the light of its trends, opportunities and challenges. In this direction, an empirical study has been conducted among the 40 e-tailing organizations to have a comprehensive understanding of their business operations. The data collected has been thoroughly evaluated with the support of secondary data obtained through various sources. The major findings derived through the study have revealed several mismatches, shortcomings, lacunae in the e-tailers operations and implementation. In this context the researcher has felt that a well structured, viable and workable checklist of operations is necessary to the e-tailers to follow meticulously at every stage of their operations to obviate the above problems and avoidable contingencies. Accordingly such a checklist has been designed and presented in this research paper. The checklist is acts as a powerful tool for planning and organizing the operations, allocating the priorities and multitasking. It plays a crucial role in e-tailing business dynamics as is PERT in the project management.

Keywords- Electronic Retailing, E-tailing, E-Commerce, E-tailing Business Operations, E-tailers Checklist

Unique Identification Number - IJEDR1704128
Page Number(s) - 779-785
Pubished in - Volume 5 | Issue 4 | November 2017
DOI (Digital Object Identifier) -   
Publisher - IJEDR (ISSN - 2321-9939)

  B. Upendra Rao,  V. Krishna Mohan,   "Checklist – A Scepter In E-Tailing Business Dynamics", International Journal of Engineering Development and Research (IJEDR), ISSN:2321-9939, Volume.5, Issue 4, pp.779-785, November 2017, Available at :http://www.ijedr.org/papers/IJEDR1704128.pdf