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Impact of situational factors and electronic service quality (eServQual) on adoption of Online Grocery Shopping in Bangalore during COVID 19
Dr.Lakshmi.H,  Dr.Harisha B S
This paper aims to evaluate the effect adoption of online grocery buying, by examining the “electronic service quality” (eServQual) offered by Egrocers and situational factors that affects the customers to shop groceries online during COVID 19 pandemic. Data collection was done by using structured questionnaire circulated to potential respondents who uses online platforms to shop grocery products in and around Bangalore City in Karnataka. Convenience sampling method is used and the data analysis and results of this study were based response from 164 respondents who does grocery shopping through online. The findingsshows that consumers level of familiarity towards online grocery shopping has increased. Factors like privacy, responsiveness and contact play a vital role towards consumer’s increased positive perceptions and favorable attitudes towards purchasing groceries through online medium.
Keywords- Online grocery shopping, eServQual, situational factors, COVID 19, Bangalore.
Unique Identification Number - IJEDR2004023Page Number(s) - 132-137Pubished in - Volume 8 | Issue 4 | December 2020DOI (Digital Object Identifier) -    Publisher - IJEDR (ISSN - 2321-9939)
Cite this Article
Dr.Lakshmi.H,  Dr.Harisha B S,   "Impact of situational factors and electronic service quality (eServQual) on adoption of Online Grocery Shopping in Bangalore during COVID 19"
, International Journal of Engineering Development and Research (IJEDR), ISSN:2321-9939, Volume.8, Issue 4, pp.132-137, December 2020, Available at :http://www.ijedr.org/papers/IJEDR2004023.pdf