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INTERNATIONAL JOURNAL OF ENGINEERING DEVELOPMENT AND RESEARCH
(International Peer Reviewed,Refereed, Indexed, Citation Open Access Journal)
ISSN: 2321-9939 | ESTD Year: 2013

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Paper Details
Paper Title
Optimisation of targeted digital advertising in shopping complexes using trends identified from human activity heat maps
Authors
  Nikhil Mollay

Abstract
Developing a system that aims to track human presence and movement through commercial shopping complexes, such as malls, to create heat maps of activity and use this data to optimise advertising. This process is conducted over a period to identify activity patterns with respect to multiple factors. Temporal factors like time of day, day of week or month, Cultural Factors like During festivals or other notable occasions etc. By analysing the variation of the heat map with respect to changes in these factors, patterns are identified by the system. By using the identified patterns targeted advertising using digital advertisement signs and billboards can be optimised.

Keywords- Targeted Digital Advertising, digital advertising, heatmaps, human activity frequency, temporal catalogue.
Publication Details
Unique Identification Number - IJEDR1804031
Page Number(s) - 164-167
Pubished in - Volume 6 | Issue 4 | November 2018
DOI (Digital Object Identifier) -   
Publisher - IJEDR (ISSN - 2321-9939)
Cite this Article
  Nikhil Mollay,   "Optimisation of targeted digital advertising in shopping complexes using trends identified from human activity heat maps", International Journal of Engineering Development and Research (IJEDR), ISSN:2321-9939, Volume.6, Issue 4, pp.164-167, November 2018, Available at :http://www.ijedr.org/papers/IJEDR1804031.pdf
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