Problems and Prospects of FMCGs Products Marketing in Rural India

  Dr. Jagadish Prasad Baisantri

The present study has been undertaken to make an assessment of the growing eminence of FMCGs industry in the era of enriching rural market in India. The Indian Fast Moving Consumer Goods (FMCGs) industry began to take shape during the past five decades. The Fast Moving Consumer Goods (FMCGs) sector is a corner stone of the Indian economy. This segment touches every aspect of human life. The FMCGs producers now understand that there is a lot of opportunity for them to enter into the rural market. The sector is eager about escalating rural population whose incomes are rising and which is prepared to spend on goods designed to improve life style. This paper provides information about the growth of FMCGs industry in rural market of India with growing awareness and brand consciousness among people across rural area of India and how the rural markets are witnessing significant growth. Presently, rural India accounts for 34% of total FMCGs consumption, but it accounts for more than 40% consumption in major FMCGs categories like as personal care, hot beverages, and fabric care. Moreover, 80% of FMCGs categories are growing faster in rural India as against urban India. There is a huge growth potential for all the FMCGs companies as the per capita consumption of almost all products in the country is amongst the lowest in the world.

Keywords- FMCGs, Rural Market, Brand, Strategies.

Unique Identification Number - IJEDR1804092
Page Number(s) - 519-522
Pubished in - Volume 6 | Issue 4 | December 2018
DOI (Digital Object Identifier) -   
Publisher - IJEDR (ISSN - 2321-9939)

  Dr. Jagadish Prasad Baisantri,   "Problems and Prospects of FMCGs Products Marketing in Rural India", International Journal of Engineering Development and Research (IJEDR), ISSN:2321-9939, Volume.6, Issue 4, pp.519-522, December 2018, Available at :http://www.ijedr.org/papers/IJEDR1804092.pdf