A Study on Consumer Behaviour Towards on Line Apparel Purchase in Indore City

  Chandra Kumar Dwivedi,  Dr. Garima Mathur

The study is to identify the relation between elements that influence buying behaviour towards On-line apparel shopping purchase decision in Indore city. Marketers are interested to know how decisions about the purchase are formed and who exactly influence it in the online apparel shopping. To do this questionnaire were made and distributed to the respondents who are staying at Indore city and they are frequent on line buyer of Apparel. The total sample size is 300 respondents. Judgmental sampling is used after collecting data it is analyzed in SPSS 23.0. Descriptive Statistics were used to analyze the demographics. The result of this study on this basis of insight there are factors which influence online buying of apparel products.

Keywords- On-line purchase, Consumer Behaviour, Apparel.

Unique Identification Number - IJEDR1903118
Page Number(s) - 682-686
Pubished in - Volume 7 | Issue 3 | September 2019
DOI (Digital Object Identifier) -   
Publisher - IJEDR (ISSN - 2321-9939)

  Chandra Kumar Dwivedi,  Dr. Garima Mathur,   "A Study on Consumer Behaviour Towards on Line Apparel Purchase in Indore City", International Journal of Engineering Development and Research (IJEDR), ISSN:2321-9939, Volume.7, Issue 3, pp.682-686, September 2019, Available at :http://www.ijedr.org/papers/IJEDR1903118.pdf