Low Cost Journal,International Peer Reviewed and Refereed Journals,Fast Paper Publication approved journal IJEDR(ISSN 2321-9939) apply for ugc care approved journal, UGC Approved Journal, ugc approved journal, ugc approved list of journal, ugc care journal, care journal, UGC-CARE list, New UGC-CARE Reference List, UGC CARE Journals, ugc care list of journal, ugc care list 2020, ugc care approved journal, ugc care list 2020, new ugc approved journal in 2020, Low cost research journal, Online international research journal, Peer-reviewed, and Refereed Journals, scholarly journals, impact factor 7.37 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool)
INTERNATIONAL JOURNAL OF ENGINEERING DEVELOPMENT AND RESEARCH
(International Peer Reviewed,Refereed, Indexed, Citation Open Access Journal)
ISSN: 2321-9939 | ESTD Year: 2013
Google Scholar Impact Factor- 7.37 (Year 2020)
Impact factor 7.37 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool), Scholarly open access , Peer-reviewed, and Refereed, Multidisciplinary, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) journal.

Current Issue

Call For Papers
March 2020

Volume 8 | Issue 1
Last Date : 29 March 2020


Review Results: Within 02-04 Days
Paper Publish: Within 02-04 Days
Impact Factor : 7.37

For Authors

Archives

Indexing Partner

Research Area

LICENSE

Facts & Figures

Visitor Statistics


Paper Details
Paper Title
Factors influencing on buying behaviour of customers
Authors
  Dr Devendra Kumar Dixit,  Mr Anil kumar srivastava

Abstract
In Present Marketing Scenario, the Study of Consumer Behavior has become essential. Consumers are the kings of markets. Without consumers no business organization can run. All the activities of the business concerns end with consumers and consumer satisfaction. Customer behaviour study is based on consumer buying behavior, with the customer playing the three distinct roles of user, payer and buyer. Consumer buying behaviour has become an integral part of strategic market planning. In order to develop a framework for the study consumer behavior it is helpful to begin by considering the factors which impacts on consumer buying behaviour as well as the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline. As described in this article, a set of dimensions can be identified in the literature, which can be used to characterize and differentiate the various perspectives on consumer research. The objective of the research endeavour is to achieve a better understanding of consumer behaviour with the factors influence consumer buying processes. This article aims to identify different streams of thought that could guide future consumer research. This research paper mainly focuses on Automobile (Four wheeler) Customers and their buying behaviour in Greater Noida city. Descriptive type research design used in the study. Sample size is 250 Customers who own a four wheeler. Convenience sampling technique is used in the research. Data is collected through structured questionnaire. Data is analyzed through using Excel and various statistical tools. Findings are derived from the data analysis and required suggestions are given. Keywords: Consumer Buying Behaviour, Traditional Perspectives, Rational Perspectives, Cognitive, Traits.

Keywords- Consumer Buying Behaviour, Traditional Perspectives, Rational Perspectives, Cognitive, Traits
Publication Details
Unique Identification Number - IJEDR2001009
Page Number(s) - 45-50
Pubished in - Volume 8 | Issue 1 | January 2020
DOI (Digital Object Identifier) -   
Publisher - IJEDR (ISSN - 2321-9939)
Cite this Article
  Dr Devendra Kumar Dixit,  Mr Anil kumar srivastava,   "Factors influencing on buying behaviour of customers", International Journal of Engineering Development and Research (IJEDR), ISSN:2321-9939, Volume.8, Issue 1, pp.45-50, January 2020, Available at :http://www.ijedr.org/papers/IJEDR2001009.pdf
Share This Article


Article Preview

ISSN Details




DOI Details



Providing A digital object identifier by DOI
How to get DOI?

For Reviewer /Referral (RMS)

Important Links

NEWS & Conference

Digital Library

Our Social Link

Open Access

This material is Open Knowledge
This material is Open Data
This material is Open Content
© Copyright 2020 IJEDR.ORG All rights reserved